If you want to improve your search engine rankings, there are several things you can do. From implementing meta descriptions and headers to ensuring that your content is optimized for mobile devices, there’s much more at play than just the body of text. But one of the simplest ways to increase your site’s ranking on Google is through visual content. Learn why and what is the way to boost SEO rankings with visual content for your brand.

Use Visual Content To Boost Your SEO

One element that many people don’t think about when it comes to SEO rankings is visual content on their site. That’s right, and visual content can improve SEO strategy. For example, 60% of the top 10 search engine results feature images.

Visual content is any type of representation using images or videos to interact on a website. Visual content can appear in many different forms, including images, animations, and videos. Depending on the type of visual, people will have a different reaction towards it. For example, an image of the product being sold or a shortcut to a landing page will be viewed very differently by your visitors than an animated video about your product or service offering.

This variety gives you the ability to engage your visitors in multiple ways at one time. It is important to note that the type of visual content you implement will greatly depend on the nature of your business. Most people wouldn’t associate an e-commerce site with animated videos and vice versa. You have to evaluate your own business and find out what content you should be using.

Visual Content Is More Engaging

Visual content is more engaging than plain text content. People respond better to visuals no matter what industry they’re in or how old they are. As humans are naturally drawn to visuals and prefer them over plain text any day, this is because:

• Visuals help humans understand theoretical concepts.
• Images give us a break from the plain text that can be overwhelming and boring at times.
• Visuals help learn quicker than plain text alone.

Increase Your Google Ranking

It’s no surprise that visual content more effective for SEO and increases your rank on Google. If your site features relevant images with the text on that particular page, you are 50 times more likely to gain a higher ranking. This is because image-heavy pages are naturally more engaging than plain text, making them more likely to bring more clicks. And since Google uses the number of page views as a metric for website rankings, images will provide a greater return on investment than plain text.